Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.
To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.
On March 31, 2014 any user accessing OKCupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.
Users were asked instead to consider other browsers; Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
Good for: An ego boost—with so many users, your inbox will fill up quickly.