He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.
His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.
The Guardian journalist reported that "none of the men I became close to on my tour ended up in lasting relationships, and the majority appeared to fall victim to a number of sophisticated scams".
A girl on the site who was interviewed "explained the whole sordid array of techniques, from a light impersonalised online-chatting version to a full-service chauffeur-driven platinum fraud, where men are rinsed of cash for a full week in Odessa, thinking they are cementing a lifelong relationship while actually they are being strung along on platonic dates that end with them dispatched to the airport with heavy hearts and empty wallets".
As of 2012, such users buy credits "priced on a sliding scale, starting at $15.99 for 20 credits, and going up to $399.99 for 1,000.
Each minute of simple, instant messaging-style chatting costs one credit.
Following the growth of Anastasia Date, the company spun off three websites during 2007, each connecting western men with women from different areas of the world: Amo Latina, Asian Beauties, and Africa Beauties.